Pete's Real Food
Section · 02
About

A classically trained chef,
cooking like he means it.

Chef Pete Servold in his kitchen
Chef Pete ServoldFig. 01
Bio · Founder, Chef

Pete Servold has spent his entire working life in kitchens.

He started as a dishwasher at thirteen. He trained at Le Cordon Bleu. He cooked on the line at one of the best farm-to-table restaurants in Atlanta. And somewhere along the way, he made peace with a frustrating truth about professional food: the places doing the most interesting cooking weren't usually the places helping anyone eat better during the week.

Pete's Paleo started in 2012 as a fix for that problem — a chef-run kitchen cooking the kind of food a fine-dining spot would serve, on the schedule and dietary terms of the people actually eating it. It began in a small cottage in Ocean Beach, San Diego, with a single client. Within a year it was shipping fresh-cooked meals coast to coast and feeding athletes at the 2013 CrossFit Games. By 2014 the company had gone national, opened a second kitchen in Atlanta, and was putting 85,000+ chef-made meals a year into real kitchens, real freezers, real weeknights.

The operating rules didn't change as the company scaled: organic produce from named local farms, humanely raised proteins, no gluten, no dairy, no soy, no added sweeteners. Dinner worth eating, cooked by people who went to school for this.

Pete's Paleo became Pete's Real Food — a broader banner for the same idea. Alongside the company, Pete has written two cookbooks, Paleo by Season: A Chef's Approach to Paleo Cooking (2013) and Paleo Eats: Real Food. Real Simple. (2015). Pete's Real Food has been covered or listed in Food & Wine, mindbodygreen, Well+Good, San Diego Magazine, and the Balanced Bites podcast.

He lives in Southern California with his wife and business partner Sarah and their two kids. He still cooks every service he can.

Timeline

The short version, in order.

1991
First kitchen job. Dishwasher at 13. Runs home after school to watch Great Chefs of the World on the Discovery Channel.
2000s
Trains at Le Cordon Bleu. Cooks on the line at one of the best farm-to-table restaurants in Atlanta. Later picks up shifts waiting tables — where he meets Sarah.
2011
A paleo challenge at the CrossFit gym. While everyone else is boiling chicken, Pete is cooking gym-mates gourmet, flavor-forward meals. The idea for a paleo meal company starts there.
2012
Pete and Sarah move to San Diego. Pete's Paleo launches from a small cottage in Ocean Beach with a single client.
2013
Pete cooks for the athletes at the CrossFit Games. The company serves 85,000+ meals that year — organic produce, humanely-raised proteins, all shipped fresh. Publishes Paleo by Season.
2014
Pete's Paleo goes national — fresh-cooked meals shipping coast to coast. A second kitchen opens in Atlanta. Staff grows to 45.
2015
Publishes Paleo Eats: Real Food. Real Simple.
2020s
Pete's Paleo formally becomes Pete's Real Food — a broader banner for the same idea: chef-grade cooking, real ingredients, no shortcuts.
Cookbooks
  • 2013
    Paleo by Season
    A Chef's Approach to Paleo Cooking
  • 2015
    Paleo Eats
    Real Food. Real Simple.
As seen in
  • Food & Wine
  • People
  • Goop
  • Men’s Journal
  • Men’s Health
  • The Strategist
  • CNET
  • Well+Good
  • mindbodygreen
  • Healthline
  • San Diego Magazine
  • Paleo Magazine
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A decade of writing on real-food cooking, sitting in one place for the first time.